LKEYS DROPS NEW “GOTTA GET IT” VIDEOApril 26, 2018
On April 20, 2018, LKeys released his new music video for “Gotta Get It”, the second single from his newest project, The Preview EP, which was released on January 30th. With PH and Keen Productions at the camera’s helm and LKeys heavily involved in directing, the video’s concept comes to life inside of a storage unit that’s been repurposed as a grow house. “Gotta Get It” is a hustler’s anthem and the video is an ode to the hustlers getting it in the streets.
The simple upbeat piano refrain and synthesized percussion in the song calls back to simpler days of hip-hop when rappers didn’t ride the waves of over-production to compensate for lack of writing skill.
A respected component of the Metro Denver music landscape, LKeys has established himself as a driver of the city’s hip hop culture with his previous work mainly focused on rhyme and reason. The Preview EP takes a small step away from the bars and introduces us to a new facet of his musical dexterity with the silky, sensual track, “Rain On Me”, an ode to Ashanti’s Billboard hit and “She Said”, a soft anthem to stir up the dance floor with sensuality and desire.
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